Carmex was created by Wisconite Alfred Woelbing in 1937. A little more than ten years later, Woelbing moved the production out from his home to a wear house in Wauwatosa, WI. This product has since been a part of many homes for several generations and has a sense of importance and dependability for many people. This app campaign demonstrates that even though this product is older, it is still as trendy and cool as ever! The is an app for people to create their very own flavor of Carmex that they want to see out in the stores. With a few easy steps they will submit their creation for a chance to see their product come to life and as well win a lifetime supply of Carmex! The app also comes with coupon offers and a selfie section to win other prizes. There are also campaign advertisements and a landing page to bring awareness to 'GET YOUR BALM ON!'.

 

PROGRAMS: ILLUSTRATOR//INDESIGN//PHOTOSHOP