Who doesn't love colorful funky socks? HOTSOX is a high quality and creative sock company whose mission is to bring the world of socks to a whole new level of fashion. Being that the company started in the 70's, I wanted to bring the feel of that era with a slight modern twist to the site. With the use of bright pops of color, bold shapes and seventies font style this site brings out the 'always fresh', and 'always funky' emotions that this company represents. I also wanted to show how they are proud of the quality of their products by having example of the material and techniques they use to makes these one of kind socks with photos and strips of cotton used as texture for the background.

 

PROGRAMS: ILLUSTRATOR//INDESIGN//PHOTOSHOP