Succulents Box, is an online company that provides more than 200 varieties of succulents, cacti, and airplants to choose from! Once you chose the perfect plant, they will deliver the specially packaged item to you. They also offer a subscription to receive a randomly selected succulent each month or more depending on your subscription type. I wanted to create posters, ads, and a social post for this company and keep it simple, but eye catching. I took photos of three succulents with a cast shadow to bring out more character to the photo. I then wanted the headline to say 'A plant for everyone', but each poster to feel  personal by also having 'For you', 'For a friend', 'For Everyone'. Lastly I chose to use softer colors for the background to make the product feel approachable and fun.

(The logo was designed by the Succulents Box company)

 

PROGRAMS: INDESIGN//PHOTOSHOP